DESCRIPTION:

• "Classic Hits" , for people who grew up listening to the music in the 1960's though the 80's, and for those just discovering the  joys for the first time.
• The hits make 'em tune in, and the variety keeps 'em there.
• Extensive use of Selector in music balance for era, flow, energy level, and familiarity -- maximizing demo spread and Time Spent Listening (TSL).
• Suitable for 24/7 live presentation with upbeat "boss jock" personalities or non-stop music on automated systems; designed for aggressive use of jingles and audio processing.

RESEARCH PROFILE

TARGET DEMO:

• 24-84, skewing slightly male
• Secondary target of 18-44, who may not have lived through it the first time, but have been exposed to the sound through television (American Dreams, PBS), movies, and their parents.

PSYCHOGRAPHIC PROFILE:

• Baby Boomers, with lots of discretionary income. They own new cars (frequently luxe models), they spend money on travel and home improvements, they look for things to share with their grandchildren and often take care of their parents, and they actively support the artists played by this format through both CD sales and concert attendance. Most importantly: they are loyal. Radio abandoned them; they never stopped listening to (and loving) the music.

MUSIC BREAKDOWN:

• 5% 1954-1964
• 80% 1964-1978
• 15% 1978-1981

PROGRAMMING

CORE ARTISTS:

•  Frankie Valli And the 4 Seasons, Beatles,Beach Boys, Fleetwood Mac, Peter Frampton, Tommy Tutone, Supertramp.

MUSIC RESEARCH:

• "Open Architecture"

• The massive WDOS-FM library is tempered by an elaborate series of Selector sound and energy codes, ensuring correct stress and flow.

• Within this system, developed over a period of three years, is a submechanism -- "Open Architecture" -- allowing for song-testing at any interval, determined by the client. Scores reflecting song popularity, burnout, negativity, etc. can be used to adjust codeage, and thus determine future rotations and emphasis.